Pernod Ricard, a leading French liquor company, is facing significant regulatory challenges in Delhi, India, as it seeks to overturn the rejection of its liquor license. The company has been trying to restore its license since 2023, claiming that the denial has left its business operations 'hopelessly fettered' for three years. Delhi typically accounted for about 5% of Pernod's total sales in India, which reached $2.86 billion for the year ending March 2025. The Delhi government has rejected Pernod's appeals, citing serious allegations from India's financial crime agency that the company colluded with local retailers to illegally enhance its market share in 2021. Despite Pernod's denial of any wrongdoing, the ban has prevented consumers in Delhi, a city of over 20 million, from accessing its popular brands such as Chivas Regal and Absolut Vodka. The company's latest court challenge is set to be heard by the Delhi High Court, as it continues to pursue legal avenues to operate in the capital. Pernod competes in India's $65 billion alcohol market against rivals like Diageo and Suntory, employing 1,650 people across 24 production sites.