In the fiscal year ending March 2026, India's liquor market experienced a notable rebound, with spirits sales rising 4% to 440 million cases and beer volumes also increasing by 4% to 474 million cases. This growth was largely driven by a shift towards premium products, particularly in urban markets, where consumers are increasingly opting for higher-end brands. Whisky, which constitutes over 63% of the spirits market, saw a 6% growth in the premium segment, while regular whisky volumes fell by 4%. Premium rum and vodka volumes surged by 20% and 33%, respectively. Despite challenges such as heavy rainfall affecting beer sales during peak months, policy changes at the state level improved affordability and access for consumers. However, some key markets like Karnataka and West Bengal faced declines in sales. Industry leaders express optimism about the resilience of the Indian consumer and beer market, although rising fuel and supply chain costs could pose challenges in FY27.