The Competition Commission of India (CCI) has ordered an investigation into Pernod Ricard, a leading French liquor company, over allegations of breaching antitrust laws by engaging in exclusive agreements with retailers in the National Capital Region of India. The probe will also investigate seven associated companies, including Indo Spirits and Universal Distributors. The complaint claims that Pernod Ricard crafted a cartel with these retailers, mandating that 35% of their stock consist of its brands, which include Chivas Regal and Absolut vodka. In exchange, Pernod allegedly offered corporate guarantees worth ₹200 crore (approximately $24 million USD) to facilitate loans for these retailers. The CCI found a prima facie case of competition rule violations, noting that Pernod's consistent high market shares could adversely affect competition. The investigation is set to conclude in 90 days, with the director general tasked to report findings. The CCI emphasized that its order does not reflect a final opinion on the case's merits.