The Competition Commission of India (CCI) has ordered an investigation into Pernod Ricard, the French liquor group known for brands like Chivas Regal and Absolut vodka, over allegations of exclusive retailer agreements that may distort competition. The inquiry stems from claims that Pernod colluded with retailers in New Delhi to enhance its market share by providing $24 million in corporate guarantees in 2021 to help secure loans for these retailers. In return, retailers allegedly ensured that 35% of their stock consisted of Pernod products. The CCI noted that such practices could restrict consumer choice and distort demand away from competing brands. Pernod has publicly denied any wrongdoing, asserting its commitment to compliance with local regulations. This investigation adds to the challenges faced by Pernod in India, where it competes with companies like Diageo and has previously been involved in other legal issues, including a $250 million federal tax demand. The CCI's investigation process may take several months before a final decision is reached.