The Bombay High Court has issued an ad-interim order to stop the circulation of a Berger Paints advertisement that compared its Easy Clean product unfavorably against Asian Paints' Apcolite Shyne All Protek. Justice Arif S Doctor noted that the advertisement included a segment where the word “Fraud!” appeared after a stain-removal demonstration, which Asian Paints argued was misleading and damaging. The court found that the ad could cause significant harm to Asian Paints' reputation, particularly as the title 'Drishyam Series – Episode 1' suggested more disparaging content could follow. Asian Paints filed the suit after discovering the ad circulating widely on platforms like WhatsApp and Instagram, claiming it implied their product was ineffective. The court agreed to grant urgent relief without prior notice to the defendants to prevent further dissemination of the video. The defendants, including social media platforms, have been ordered to remove the advertisement, with the case set for further hearing on June 22.