A regulatory battle is intensifying in India as traditional television distributors clash with new-age digital companies over the treatment of Free Ad-Supported Streaming Television (FAST) and Application-based Linear Television Distribution (ALTD) services. The Telecom Regulatory Authority of India (Trai) has been asked to provide recommendations following a request from the Ministry of Information and Broadcasting in December 2025, aimed at establishing a regulatory framework for FAST services. This initiative arises amidst a notable decline in India's pay TV subscriber base, as viewers increasingly transition to digital platforms. Legacy operators, including cable and Direct-to-Home (DTH) providers, argue that FAST and ALTD platforms should adhere to the same regulatory obligations as traditional broadcasters, citing issues related to licensing and content compliance. Bharti Telemedia, a DTH operator, has expressed a preference for regulatory forbearance for all distribution platforms while insisting on uniform rules if traditional operators remain regulated. On the other hand, digital companies are pushing back against such regulations, arguing that they stifle innovation and competition. The All India Digital Cable Federation (AIDCF) has raised concerns about potential violations of national norms and security risks posed by content on these platforms, advocating for stricter regulations.