Apple is reportedly preparing to implement an 'aggressive pricing' strategy for its upcoming iPhone 18 Pro and iPhone 18 Pro Max models. Analyst Jeff Pu suggests that while the starting prices will likely remain at $1,099 for the iPhone 18 Pro and $1,199 for the iPhone 18 Pro Max in the United States, there may be increases for other models. Previous insights from analyst Ming-Chi Kuo indicated a similar pricing structure to last year's models. Apple appears to be aiming to keep the headline prices unchanged to maintain consumer perception, while potentially offsetting increased RAM costs by raising prices on higher-tier versions. This pricing strategy could be a way for Apple to navigate the ongoing RAM crisis affecting smartphone pricing, though it remains to be seen how effective it will be.