Apple's iPhone 18 Pro and Pro Max Set for Competitive Pricing Amid RAM Crisis
Apple's iPhone 18 Pro and iPhone 18 Pro Max to be aggressively priced
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Apple is reportedly adopting an 'aggressive pricing' strategy for the upcoming iPhone 18 Pro and iPhone 18 Pro Max, according to analyst Jeff Pu. While the starting prices in the US are expected to remain the same as last year's models at $1,099 and $1,199 respectively, there may be price hikes for other versions due to increased RAM costs.
- 01Apple plans aggressive pricing for iPhone 18 Pro and Pro Max.
- 02Starting prices in the US are expected to remain unchanged from last year.
- 03Analyst Jeff Pu's report does not specify exact pricing.
- 04Price hikes may occur for models beyond the base versions.
- 05Apple aims to maintain perception of stable pricing despite rising costs.
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Apple is reportedly preparing to implement an 'aggressive pricing' strategy for its upcoming iPhone 18 Pro and iPhone 18 Pro Max models. Analyst Jeff Pu suggests that while the starting prices will likely remain at $1,099 for the iPhone 18 Pro and $1,199 for the iPhone 18 Pro Max in the United States, there may be increases for other models. Previous insights from analyst Ming-Chi Kuo indicated a similar pricing structure to last year's models. Apple appears to be aiming to keep the headline prices unchanged to maintain consumer perception, while potentially offsetting increased RAM costs by raising prices on higher-tier versions. This pricing strategy could be a way for Apple to navigate the ongoing RAM crisis affecting smartphone pricing, though it remains to be seen how effective it will be.
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