Election Season Boosts Chennai's Flower Trade Amid Summer Slowdown
Poll lifeline to flower trade in summer
The Times Of IndiaImage: The Times Of India
In Chennai, the election season has provided a modest boost to wholesale flower vendors as wedding demand declines during the summer months. Traders at Koyambedu flower market report increased sales to party workers, helping to offset the typical seasonal slump in business.
- 01Election season has increased flower sales, albeit modestly.
- 02Vendors report party workers purchasing 20-30 garlands daily.
- 03Flower prices have significantly dropped due to seasonal supply.
- 04Customization requests for garlands in party colors are on the rise.
- 05Water shortages are impacting flower production in surrounding districts.
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In Chennai, the wholesale flower trade is experiencing a slight revival due to the election season, which has led to increased demand from party workers. Traders at the Koyambedu flower market report that these workers are buying around 20-30 garlands daily, providing a welcome boost during a time when wedding-related sales typically decline. S Mookaiah, former president of the Chennai Koyambedu flower traders association, noted that while the business is not brisk, it is a relief compared to the usual summer slump. Flower prices have dropped sharply, with jasmine selling for ₹200-250 per kg, down from ₹1,000-2,000 during the winter wedding season. Retail vendors are also seeing a rise in customized orders for garlands in party colors as campaign visits approach. However, the flower trade is facing challenges due to irrigation constraints in districts like Dindigul, which affects production of various flower types. Overall, while the election season has provided some relief, the long-term outlook remains uncertain as summer progresses.
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The boost in sales during the election season helps flower vendors sustain their businesses during a typically slow period, providing some economic relief.
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