Broward Designer Keva Johnson Empowers Women Through Unique Swimwear
‘For my divas’: How a Broward fashion designer found her purpose in swimwear
Image: Miami Herald
Keva Johnson, a swimwear designer from Miramar, Florida, has built a successful business catering to women of diverse shapes and sizes. With an average of 300 monthly orders, her brand, Keva J Swimwear, stands out for its vibrant designs reflecting her Jamaican heritage. Johnson emphasizes direct-to-consumer sales and has gained recognition among celebrities.
- 01Keva Johnson's swimwear business averages 300 orders per month.
- 02Johnson's designs reflect her Jamaican heritage and tropical influences.
- 03Her swimsuits are priced starting at $93.99, catering to curvy women.
- 04Johnson prefers a direct-to-consumer sales model, leveraging social media with nearly 90,000 Instagram followers.
- 05The Brown Sugar Color Way Fashion Show showcased her work alongside other Black-owned brands.
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Keva Johnson, a 43-year-old swimsuit designer based in Miramar, Florida, has turned her childhood passion for fashion into a thriving business. After studying apparel design at Florida State University and interning with Baby Phat, Johnson moved to New York City, where she honed her skills while working various retail jobs. In 2016, she launched Keva J Swimwear, focusing on vibrant designs that celebrate her Jamaican roots. Despite initial struggles to attract buyers, Johnson found success in South Florida, where she prefers selling directly to consumers. Her swimwear is known for being curvy-friendly, a quality that resonates with customers like South Miami event curator Alexis Brown. Johnson's swimsuits, starting at $93.99, are seen as an investment for their fit and style. The designer has also gained recognition through events like the Brown Sugar Color Way Fashion Show, which highlights her work alongside other Black-owned brands. Johnson's commitment to empowering women of all shapes and sizes drives her passion for swimwear design.
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Johnson's swimwear business provides options for curvy women in South Florida, addressing a gap in the market for stylish and well-fitting swimwear.
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