Parag Milk Foods Launches Avvatar Protein Cold Coffee in India
Parag Milk Foods launches Avvatar Protein Cold Coffee - a ready-to-drink protein beverage
Business Standard
Image: Business Standard
Parag Milk Foods has launched Avvatar Protein Cold Coffee, a ready-to-drink protein beverage, in collaboration with Tetra Pak. Priced at ₹120 (approximately $1.45 USD), it offers 15g of protein per 250 ml pack and aims to address the protein deficiency among Indians, with no added sugar or artificial sweeteners.
- 01Avvatar Protein Cold Coffee is priced at ₹120 (approximately $1.45 USD).
- 02Each 250 ml pack contains 15g of protein.
- 03The beverage is available in Classic and Vanilla variants.
- 04It is packaged in India's first Tetra Prisma Aseptic 250E pack.
- 05The launch targets the growing demand for convenient protein options in India.
Advertisement
In-Article Ad
Parag Milk Foods has entered the ready-to-drink (RTD) protein beverage market with the launch of Avvatar Protein Cold Coffee, priced at ₹120 (approximately $1.45 USD). This beverage, developed in partnership with Tetra Pak, comes in a 250 ml pack and delivers 15g of protein without added sugar or artificial sweeteners. It is available in two flavors: Classic and Vanilla. The launch is timely, as the market for whey protein products in India is expanding, and a significant portion of the population—73%—is protein deficient. By integrating protein into a popular daily habit like coffee, Avvatar aims to provide a convenient solution for consumers seeking functional nutrition.
Advertisement
In-Article Ad
The launch of Avvatar Protein Cold Coffee provides a convenient protein source for consumers, addressing nutritional gaps in India's population.
Advertisement
In-Article Ad
Reader Poll
Do you think ready-to-drink protein beverages are a good option for daily nutrition?
Connecting to poll...
More about Parag Milk Foods
Read the original article
Visit the source for the complete story.