Cold coffee in India is transitioning from a casual summer indulgence to a daily ritual for Gen Z. As temperatures rise and work-from-home culture prevails, this beverage has become a staple that combines comfort, convenience, and aesthetics. Akshali Shah, Executive Director of Parag Milk Foods, notes that while cold coffee has always been a part of Indian households, its consumption patterns are changing. Younger consumers are seeking personalized, functional drinks that are visually appealing. This shift has led to the rise of protein-enriched cold coffees and low-sugar variants, catering to health-conscious preferences. Raja Chakraborty, CMO of Continental Coffee, emphasizes that nostalgia remains central to cold coffee's appeal, but the experience has evolved. Social media has played a significant role in popularizing homemade café-style beverages, leading to a surge in experimentation with different recipes. The ease of access to ready-to-drink products and online coffee formats has made preparing cold coffee at home effortless. Today, cold coffee represents not just a refreshing drink but a lifestyle choice for Gen Z, blending comfort and creativity.