Aldi to Launch 100% British-Grown Blackberries in All Stores Starting May 21
Aldi announces major fruit change in ALL stores from May 21
Birmingham Live
Image: Birmingham Live
Aldi will exclusively sell 100% British-grown blackberries in all its stores from May 21, aiming to enhance flavor and support local suppliers. This initiative, in collaboration with Driscoll’s, promises sweeter and more succulent blackberries, enhancing the shopping experience for customers.
- 01Aldi is introducing 100% British-grown blackberries in all stores.
- 02The new blackberries are expected to be sweeter and more flavorful.
- 03The nationwide rollout begins on May 21.
- 04Aldi is also bringing back its popular Mokate Matcha Latte in two flavors.
- 05The matcha drink has gained significant popularity on social media.
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Aldi, the popular supermarket chain, is set to enhance its fruit offerings by exclusively selling 100% British-grown blackberries in all its stores starting May 21. This initiative, developed in partnership with Driscoll’s, aims to deliver blackberries that are naturally sweeter and less tart, ensuring a consistent and enjoyable taste for customers. Julie Ashfield, chief commercial officer at Aldi UK, expressed optimism about the improved flavor, stating that the collaboration with British suppliers will provide customers with the best homegrown fruit available. The fresh blackberries will start appearing in select stores from early May, leading up to the nationwide launch. Additionally, Aldi is reintroducing its popular Mokate Matcha Latte drink, available in 'Original' and 'Strawberry' flavors, priced at £1.49. Following a successful launch last summer, the matcha drink has become a favorite among shoppers, with a significant presence on social media platforms like TikTok.
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