Supermarket Coffee Triumphs Over Major Brands in UK Taste Test
Supermarket own-brand coffee crowned best in UK — beating Nescafé and Kenco
Metro
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A recent taste test conducted by consumer experts at Which? has revealed that M&S Gold Instant Coffee and Waitrose Gold Roast are the best instant coffees in the UK, outperforming well-known brands like Nescafé and Kenco. Both supermarket coffees scored 70% for flavor and aroma, offering a high-quality alternative at competitive prices.
- 01M&S Gold Instant Coffee and Waitrose Gold Roast topped the taste test with a score of 70%.
- 02The test involved 68 coffee drinkers and 800 brewed cups of coffee.
- 03Aldi's Alcafé Gold Roast was recognized as the best value option at £2.65 for 200g.
- 04Branded coffees like Nescafé and Douwe Egberts scored lower due to taste preferences and pricing.
- 05The taste test was conducted blind to eliminate bias among participants.
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In a recent taste test by Which?, M&S Gold Instant Coffee and Waitrose Gold Roast emerged as the top instant coffees in the UK, both achieving a score of 70%. The panel of 68 regular coffee drinkers evaluated over 800 cups of coffee, focusing on flavor, aroma, appearance, and mouthfeel. M&S's coffee, priced at £3.75 for 100g, was praised for its flavor and ethical Fairtrade certification, while Waitrose's offering at £3.70 for 100g was noted for its crowd-pleasing taste. In contrast, branded coffees like Nescafé and Douwe Egberts scored lower, with Nescafé receiving mixed reviews on bitterness and Douwe Egberts criticized for its higher price of £8 for 190g. Aldi's Alcafé Gold Roast was highlighted as the best value choice, scoring 68% at just £2.65 for 200g. This taste test reflects a growing trend where supermarket own-brand products are competing effectively against established brands.
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This taste test may encourage consumers to consider supermarket own-brand coffees as viable alternatives to established brands, potentially affecting sales and marketing strategies.
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