X, the social media platform formerly known as Twitter, announced it will discontinue its Communities feature on May 6, 2026, citing low user engagement and high levels of spam. According to Nikitia Bier, X's head of product, Communities were utilized by less than 0.4% of users but accounted for 80% of spam reports, financial scams, and malware. The feature, originally designed to connect users with shared interests, became a platform for driving traffic to external creators instead. Bier criticized the feature, likening it to a 'Temu version of subreddits', indicating its failure to meet its intended purpose. While Communities will be shut down, X is pivoting towards enhanced group chat functionalities that will support up to 350 members and allow for public links to be shared on the platform. Additionally, X has launched Custom Timelines for Premium subscribers, enabling personalized content feeds. With a focus on rapid innovation, X is rolling out multiple new features weekly, indicating a shift in strategy towards more effective community engagement.