Simca Advertising's shares are expected to have a muted debut on the NSE SME platform today, May 15, with a grey market premium (GMP) of approximately 1%, indicating limited upside from the issue price of ₹183 per share. The company's IPO, which raised ₹58 crore through a fresh issue of 31.71 lakh shares, was oversubscribed 80.88 times, driven by significant interest from qualified institutional buyers (QIBs) and non-institutional investors (NIIs). The QIB segment saw a subscription rate of 101.08 times, while the NII and retail investor categories were subscribed 81.54 times and 70.9 times, respectively. Founded in 2022, Simca Advertising operates in the out-of-home (OOH) advertising sector, focusing on the Mumbai and Maharashtra markets. The company plans to use the IPO proceeds for purchasing LED screens and funding a strategic collaboration for monetizing digital advertising assets. Despite strong subscription demand, the low GMP suggests that grey market participants are anticipating a more subdued performance compared to recent SME listings.