The initial public offering (IPO) of Simca Advertising, launched on 8 May and closing today, has generated significant investor interest, being subscribed 10.60 times as of the third day. The IPO aims to raise ₹58.04 crore through a fresh issue of shares priced between ₹174 and ₹183 each. Investors can apply in lots of 600 shares, with a minimum investment of ₹2,19,600 for retail investors. The funds raised will be allocated for purchasing and installing LED advertising screens, collaborating with Capital World Media Services, and meeting working capital needs. As of today, the grey market premium (GMP) for the IPO has increased to ₹31, suggesting a potential listing price of ₹214 and a 16.9% gain on the upper price band. The allotment is set to be finalized on 13 May, with the listing expected on the NSE SME platform on 15 May.