Simca Advertising, a Mumbai-based out-of-home advertising company, has launched its Initial Public Offering (IPO) today, aiming to raise ₹58 crore (approximately $7 million USD). The IPO will remain open for subscription until May 12, with shares priced between ₹174 and ₹183 (around $2.09 to $2.20 USD). Ahead of the opening, the grey market indicates a 0% grey market premium (GMP), suggesting that shares are trading at the upper issue price without any premium, reflecting muted expectations for immediate listing gains. The IPO consists entirely of a fresh issue of 31.71 lakh shares, with no offer-for-sale component. Retail investors are required to bid for a minimum of 1,200 shares, translating to an investment of ₹2.19 lakh (approximately $2,640 USD), while high-net-worth investors must apply for at least 1,800 shares, necessitating an investment of ₹3.29 lakh (around $3,960 USD). Simca Advertising, incorporated in 2022, operates primarily in the out-of-home media segment, managing over 100 outdoor advertising assets across Mumbai and Maharashtra. The company has reported steady financial growth, with total income of ₹78.16 crore and profit after tax of ₹10.68 crore for the nine months ending December 2025. The funds raised from the IPO will be utilized for purchasing and installing LED screens, strategic collaborations for digital screen monetization, and general corporate needs.