JioStar, the joint venture of Reliance and Walt Disney, has initiated legal proceedings against Zee Entertainment for allegedly broadcasting Bollywood films without authorization. The complaint, filed on May 4, 2025, claims that Zee aired 12 films, including popular titles featuring stars like Shah Rukh Khan and Aamir Khan, approximately 20 times. JioStar is seeking damages estimated at over ₹250 million (around $2.61 million). This legal battle follows Zee's earlier lawsuit against JioStar, where it sought $3 million for unauthorized use of its music. The dispute between the two media giants is further complicated by an ongoing $1 billion arbitration in London over a failed cricket licensing deal. JioStar's plea was submitted to the Delhi High Court Legal Services Committee, which aims to mediate the issue before it escalates to court. Both companies have significant market shares in India's media landscape, with JioStar at 34.2% and Zee at 18%, marking its highest share in four years. Zee has denied any wrongdoing, stating its broadcasts were unintentional and that it had permission from the production house for the films in question.