JioStar has reported a record combined reach of 1.1 billion viewers for IPL 2026 as the tournament enters a crucial playoff race. The linear TV audience is on track to reach 500 million, while digital viewership has increased by 15% and watch-time by 7%. Notably, connected TV (CTV) has seen a 25% rise in reach, with a 20% increase in watch-time. Regional language content has experienced a remarkable 42% surge, showcasing the IPL's growing appeal across diverse demographics. The season's excitement is fueled by the unpredictability of match outcomes and the emergence of young talent alongside established stars. JioStar's coverage has attracted 125 new advertisers, including 22 digital sponsors and 16 linear TV sponsors, reflecting the league's increasing significance for brands. Innovations like the “Champions Wali Feed,” featuring cricket legends, have enhanced viewer engagement by providing deeper insights and real-time analysis. Anup Govindan, Head of Sales at JioStar Sports, emphasized the consistent fan engagement throughout the league stage, underscoring the platform's role in delivering a compelling viewing experience as the playoffs approach.