FIFA's efforts to secure broadcasting deals for the 2026 World Cup in China and India have hit a snag, with no agreements finalized just a month before the tournament. Initially, FIFA sought $100 million for India and between $250 million and $300 million for China. However, the asking prices have dropped significantly, with India's current bid at $35 million and JioStar offering $20 million. The lack of competition in India's sports broadcasting market, where cricket dominates, complicates negotiations. In China, CCTV's budget for World Cup rights is only $60 million to $80 million, which is far below FIFA's expectations. The timing of the matches also poses a challenge, as many games will air late at night in India. The situation is further exacerbated by the declining value of the Indian rupee against the dollar, which has fallen from 54 rupees per USD in 2013 to 95 rupees now. With a significant portion of the world's population residing in these two countries, FIFA's inability to finalize deals could have long-term repercussions for its global strategy. FIFA President Gianni Infantino faces increasing pressure as the clock ticks down to the tournament.