The City of Fort Worth, Texas, has launched an educational campaign to combat illegal gunfire, highlighted by the slogan 'Pull the trigger. Pay the price.' This initiative comes in response to alarming statistics indicating a 28% increase in arrests related to illegal gunfire between 2024 and 2025, and a staggering 115% rise in arrests during January and February over the past three years. Mayor Mattie Parker emphasized the seriousness of illegal gunfire, stating that individuals responsible for fatal stray bullets could face murder charges. Fort Worth Police Chief Eddie Garcia noted that unsecured firearms contribute to violent crime and public safety risks. The city aims to engage the community over the summer to educate residents about the dangers of reckless gun use. To support this effort, three educational videos have been released, focusing on the consequences of illegal gunfire and proper firearm storage.