To address the growing concerns about food safety risks linked to climate change, the EU-funded HOLiFOOD project is launching a digital campaign on June 7, 2026, coinciding with World Food Safety Day. The campaign will feature six influencers from France, Germany, Hungary, Italy, and the UK, who collectively have over 600,000 followers. Through engaging content on platforms like Instagram and YouTube, the campaign will explore how climate change affects food safety, including the rise of foodborne bacteria such as Salmonella and Campylobacter, and the increased toxins in crops due to extreme weather. The initiative aims to translate complex scientific concepts into accessible messages, targeting audiences that may not typically engage with scientific content. Coordinated by the European Food Information Council (EUFIC), this project also seeks to combat misinformation surrounding food, health, and climate issues, emphasizing the importance of public understanding in mitigating emerging food safety risks.