EU Launches Digital Campaign to Address Climate-Driven Food Safety Risks
EU-funded project launches digital campaign to explain climate-driven food safety threats

Image: Medical News
The EU-funded HOLiFOOD project is initiating a digital campaign on June 7, 2026, to educate consumers about climate change's impact on food safety. Featuring six influencers from various European countries, the campaign aims to simplify complex scientific information regarding foodborne risks and toxins in crops.
- 01The campaign will utilize six European influencers to raise awareness about food safety risks linked to climate change.
- 02Content will include short videos and posts explaining how warmer temperatures and extreme weather affect foodborne hazards.
- 03The initiative aims to combat misinformation regarding food safety circulating on social media platforms.
- 04The campaign's launch coincides with World Food Safety Day on June 7, 2026.
- 05The European Food Information Council (EUFIC) coordinates the campaign as part of the HOLiFOOD project.
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To address the growing concerns about food safety risks linked to climate change, the EU-funded HOLiFOOD project is launching a digital campaign on June 7, 2026, coinciding with World Food Safety Day. The campaign will feature six influencers from France, Germany, Hungary, Italy, and the UK, who collectively have over 600,000 followers. Through engaging content on platforms like Instagram and YouTube, the campaign will explore how climate change affects food safety, including the rise of foodborne bacteria such as Salmonella and Campylobacter, and the increased toxins in crops due to extreme weather. The initiative aims to translate complex scientific concepts into accessible messages, targeting audiences that may not typically engage with scientific content. Coordinated by the European Food Information Council (EUFIC), this project also seeks to combat misinformation surrounding food, health, and climate issues, emphasizing the importance of public understanding in mitigating emerging food safety risks.
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The campaign aims to enhance public understanding of food safety risks due to climate change, potentially influencing consumer behavior and awareness across Europe.
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