Hyundai Motor Company has announced the launch of the 'Hyundai NEXT Cup Tour,' an innovative in-game event within the popular mobile football management game, 'Top Eleven: Be a Football Manager.' Scheduled from April 23 to May 2, 2026, this event coincides with the game's 16th anniversary, aiming to engage digital-native generations such as Gen Z and Gen Alpha. The tour will take players through 10 key global markets, starting in Indonesia and concluding in the United States. Each stop will feature a Hyundai vehicle model, with its unique attributes reinterpreted as in-game football skills. For instance, the IONIQ 5's fast charging is likened to maintaining a team's high condition during a busy schedule. Players who complete missions can earn exclusive Hyundai-branded in-game items, enhancing their gaming experience. This initiative reflects Hyundai's commitment to evolving its brand engagement strategies and connecting with fans in new, interactive ways.