Dr. Priyanka Naik, a gynaecologist and fertility expert, has raised concerns about the overselling of In Vitro Fertilisation (IVF) in India, stating that many couples may not require this procedure. She points out that lifestyle factors such as poor sleep, unhealthy diets, and high stress levels can damage sperm and egg quality. According to Dr. Naik, a focused 90-100 day period of lifestyle modifications can significantly improve fertility outcomes. Dr. Shruti Chandak, a consultant obstetrician at KIMS Hospitals in Thane, supports this view, noting that a step-by-step approach to fertility care is essential. IVF should be reserved for specific cases, including blocked fallopian tubes or severe male factor infertility. Both experts agree that maintaining a healthy weight, balanced diet, regular exercise, and stress management are critical components of reproductive health. Couples are encouraged to consult healthcare providers for personalized fertility strategies.