Amazon has reported the seizure of over 15 million counterfeit products in 2025, as outlined in its first Trustworthy Shopping Experience Report. The e-commerce giant has actively pursued more than 32,000 bad actors across 14 countries since 2020, showcasing its commitment to protecting customers, sellers, and brands. Amazon employs artificial intelligence (AI) to intercept fraudulent listings, with one instance where its early warning system blocked counterfeit listings targeting a viral product eight days prior to the brand owner's notification. Additionally, the company shut down over 100 websites associated with review fraud and scams in 2025, leading to the cessation of operations for over 40 fake review brokers. Amazon's anti-counterfeiting efforts are supported by several initiatives, including the Amazon Transparency Program, which has verified 2.7 billion product units as genuine since its launch in 2017. The report emphasizes Amazon's strategy built on proactive controls, advanced tools, accountability for bad actors, and collaboration with industry partners and law enforcement.