Dairy giants Amul and Mother Dairy have raised milk prices by ₹2 per litre as of May 14, marking the first increase since Amul's last revision in May 2022. The price hike is attributed to rising input costs, including cattle feed and packaging. Vendors, like Pradeep Pandey, a tea seller in Vasant Kunj, Delhi, are reluctant to raise prices due to their customers' price sensitivity, leading them to consider reducing portion sizes instead. Dessert outlets have already felt the impact, with Mohd Faheem of Uncle Shake noting that high LPG prices and now milk costs are squeezing their profit margins. For niche players like Moussestruck in Mumbai, rising cream prices have forced them to increase their prices as well. Restaurant owners, such as Kapil Shankar, express concerns about switching to alternative dairy sources, which could alter the taste of their dishes. The pressure from rising milk prices could lead to shifts in sourcing and increased risks of adulteration in dairy products, as highlighted by Narendra Singh, executive chef at The Roseate in New Delhi.