Swiss watchmaker Tissot has officially launched its first direct e-commerce platform in India, coinciding with the introduction of its new Gentleman collection. This move is part of Tissot's strategy to deepen its commitment to the Indian market, which it considers one of the most dynamic globally. Tissot CEO Sylvain Dolla emphasized the brand's goal to connect more closely with customers through this platform, which offers a seamless and user-friendly shopping experience. Currently, Tissot products are available in over 400 stores across India and on select luxury e-commerce sites. Since entering online retail in 2020, Tissot has experienced steady sales growth, and the new platform aims to further strengthen its digital presence. All products will be shipped directly from Tissot’s warehouse in India, ensuring authenticity and a direct purchase journey for customers. Founded in 1853, Tissot offers a wide range of luxury watches, and its brand ambassadors include American basketball star Damian Lillard.