Branded clocks are ubiquitous in the watch industry, found in boutiques, airports, and stadiums, yet they remain a largely unspoken topic. Typically modeled after recognizable watch designs, these clocks serve as effective marketing tools for luxury brands such as Rolex and Tag Heuer. However, most brands do not manufacture these clocks themselves; instead, they outsource production to specialists like Alatron. Founded in 1995 by Daniele Spadini, Alatron has become a respected name in clock production, employing 16 people in Switzerland and operating a joint venture in China. The company is tasked with replicating high-end watch designs at a lower cost while maintaining quality. The production costs for these clocks can vary significantly, with some requiring expensive tooling for unique shapes. Alatron has also ventured into bespoke commissions and notable projects, including a large installation clock for Tissot. Recently, Spadini has focused on reviving his father's dormant watch brand, Nepro, aiming to reintroduce its innovative designs while honoring his father's legacy.