Prime Video is set to enhance its sports streaming portfolio by airing three non-conference games for the Duke University men's basketball team during the upcoming season. The games will feature high-profile opponents: UConn, Michigan, and Gonzaga. The first matchup will take place on Black Friday at the T-Mobile Arena in Las Vegas, where Duke will face UConn, a team that recently eliminated them from the NCAA tournament. Following this, Duke will play Michigan at Madison Square Garden in New York City in December, and then Gonzaga in Detroit on February 20. This collaboration marks the first time Amazon has partnered with a college team, as Duke is typically featured in games broadcast by ESPN due to its membership in the Atlantic Coast Conference (ACC). In exchange for the streaming rights, Duke will compete in specific ESPN-owned events during the 2027-28 and 2028-29 seasons.