Duke University has entered a landmark partnership with Amazon, allowing the streaming service to broadcast three significant men's college basketball games during the 2026-27 season. The Blue Devils will face UConn in Las Vegas on November 25, reigning champion Michigan at Madison Square Garden on December 21, and Gonzaga in Detroit on February 20. This collaboration not only signifies Amazon's first foray into live college sports but also offers extensive Name, Image, and Likeness (NIL) opportunities for Duke athletes. Duke athletic director Nina King expressed excitement over the partnership, highlighting its potential to expand the global reach of Duke Men's Basketball and create meaningful opportunities for student-athletes. The deal is expected to set a precedent in college sports, as streaming platforms are anticipated to be more aggressive in acquiring broadcasting rights in the future. Duke's challenging nonconference schedule under coach Jon Scheyer will continue, with these games expected to become key events in the college basketball calendar.