Off-White Launches in India with $10 Million Revenue Target
Brand Concepts brings Off-White to India, targets $10 million in 2 years
Business Standard
Image: Business Standard
Milan-based luxury streetwear brand Off-White has entered the Indian market through a partnership with Brand Concepts Limited. The brand aims to achieve $10 million in revenue within the next two years, starting with its flagship store in Phoenix Mall of Asia, Bengaluru.
- 01Off-White enters India via Brand Concepts Limited.
- 02First flagship store located in Phoenix Mall of Asia, Bengaluru.
- 03Targeting $10 million in revenue within 24 months.
- 04Expansion plans include a nationwide rollout.
- 05Capitalizing on the growing demand for luxury streetwear.
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Off-White, a renowned luxury streetwear brand based in Milan, has officially launched in India through an exclusive master franchise agreement with Brand Concepts Limited (BCL). The brand's first flagship store opened in Phoenix Mall of Asia, located in Bengaluru, Karnataka, India. With an ambitious goal, Brand Concepts aims to generate $10 million in revenue within 24 months of operations. This move comes as part of a broader strategy to tap into the rising demand for luxury streetwear in the Indian market. The company plans to expand its presence nationwide, catering to the growing consumer interest in premium fashion.
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The entry of Off-White into the Indian market could enhance consumer access to luxury streetwear, potentially influencing fashion trends and retail dynamics.
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