The fashion industry is increasingly turning to artificial intelligence (AI) for creating digital models, raising ethical questions about consent and compensation. Recently, model Francheska Pujols filed a lawsuit against Rainbow USA, alleging that her likeness was replaced by an AI-generated doppelganger without her consent. The advertisements, which featured her AI replica in suggestive poses, were reportedly used beyond the expiration of her contract. Although Pujols later dropped the lawsuit, the incident has ignited discussions about the implications of AI in fashion. Brands like H&M and Mango are experimenting with AI-generated models, which can reduce costs but also threaten the livelihood of human models. H&M has stated that models will retain ownership of their digital twins and receive compensation, highlighting the need for clearer rules regarding the use of AI in the industry. As AI technology becomes more prevalent, the fashion sector must address these ethical dilemmas and establish stronger guidelines on consent and ownership.