Francheska Pujols, a 28-year-old model based in Manhattan, has filed a lawsuit against Rainbow USA, alleging that the retailer replaced her with an AI-generated clone in advertisements without her consent. The lawsuit, filed on May 22 in New York Supreme Court, claims that the AI replica was depicted in sexually suggestive poses that contradict Pujols' original classy images taken during a photoshoot for Rainbow in September 2024. Pujols asserts that the ads ran after her contract expired on March 15, which allowed only minor alterations to her images, not the creation of new ones. The lawsuit cites defamation, misappropriation, and violation of New York’s Right of Privacy Law, claiming that Rainbow's actions have tarnished her professional image and caused her to miss out on potential licensing fees. Although Pujols has since dropped the lawsuit, discussions around the implications of AI in modeling continue, with experts noting that the technology could fundamentally alter the industry. The New York Fashion Workers Act aims to enhance models' rights regarding their likenesses in the age of AI.