Bollywood songs from the 1990s are gaining renewed popularity on social media platforms such as Instagram and YouTube, with music label Tips Music reporting significant viewership numbers. The track 'Deewana Mujhe Kar Gaya' from the film *Khuda Gawah* has generated 3 billion views, while 'Daiya Daiya Daiya Re' from *Dil Ka Rishta* has recorded 1.5 billion views. This resurgence illustrates how short-form video content is reshaping music consumption in India, allowing older tracks to reach new audiences through reels, memes, and user-generated content. Kumar S. Taurani, Chairman and Managing Director of Tips Music, highlighted that even older songs like 'Sanun Nahar Wale Pul' from *Jeet* are trending unexpectedly. The trend reflects a broader shift in music distribution, where songs do not need to be newly released to gain popularity. Furthermore, Tips Music has noted a rise in music spending, with concert ticket prices reaching ₹8,000 to ₹10,000 and paid subscriptions contributing 10% to 15% of its digital revenue.