Netflix has announced that its ad-supported subscription tier now boasts 250 million monthly active users, marking a substantial increase from 70 million in 2024 and 94 million in 2025. This growth reflects a rising trend as streaming services become increasingly expensive. In 2026, Netflix plans to roll out this option in 15 more countries, including Austria, Belgium, and Thailand. The company recently raised all subscription prices by $1, making the ad-supported tier a more attractive choice for budget-conscious viewers. Additionally, Netflix is integrating artificial intelligence into its advertising strategy, aiming to create personalized ad experiences based on user viewing habits. However, the company is currently dealing with a lawsuit from Texas, which claims it illegally sells user data to advertising technology firms. Netflix has dismissed these allegations as based on inaccurate information.