In recent weeks, Indian telecom operators have made minor adjustments to their tariff plans as they prepare for potential larger hikes. Bharti Airtel discontinued its ₹799 prepaid pack and raised the price of its ₹859 plan to ₹899, while maintaining the same data benefits of 1.5 GB per day. The updated plan now offers 84 days of validity compared to the previous 77 days. Vodafone Idea has also restructured its plans, notably increasing the entry price for unlimited 5G data to ₹349 in certain regions, while some areas still offer it at ₹299. Additionally, the company altered its NonStopHero packs to provide unlimited data access only during nighttime hours. Meanwhile, Reliance Jio made a notable change by reducing the validity of its entry-level ₹195 plan from 90 days to 30 days, but it has begun bundling subscriptions to over-the-top (OTT) services to offset this reduction. Analysts suggest that these incremental changes will not significantly boost the average revenue per user (ARPU), a critical metric for telecom operators, as they continue to advocate for higher industry tariffs to enhance their return on capital employed, which they argue is among the lowest globally.