Google has published new guidance on its Search Central platform, positioning itself as the ultimate authority on SEO practices, including AI search optimization techniques like Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). The guidance explicitly distances Google from third-party SEO tools and services, warning users about the potential misinformation these resources may provide. Google asserts that third-party tools lack access to its internal ranking data, thus their predictions and performance metrics should not be confused with Google's own data. The guidance strongly recommends that users rely on Google Search Console for accurate insights and data directly from Google. This move is seen as a significant assertion of Google's authority over SEO information, urging businesses to critically assess third-party advice and prioritize Google's official guidelines. The implications of this guidance raise questions about potential future algorithm changes that may penalize practices diverging from Google's recommendations.