Delhivery's share price fell by over 4% on May 5, 2023, after Amazon announced the launch of Amazon Supply Chain Services (ASCS), a comprehensive logistics platform. This new offering integrates services such as air and ocean freight, trucking, warehousing, and last-mile delivery, and is already utilized by major companies like Procter & Gamble and 3M. Amazon's move to provide these services to external clients poses a significant threat to Delhivery, which relies heavily on e-commerce logistics, particularly as Amazon is also a key client. Following the announcement, stocks of other logistics companies, including FedEx and UPS, also experienced sharp declines, indicating heightened competition in the sector. Delhivery's stock opened at ₹463.05 and fluctuated between ₹448 and ₹465.70 during the trading day. Analysts suggest that unless Delhivery's stock breaches the ₹475 resistance level, it may remain in a consolidation phase, with ₹440 identified as a critical support level.