Pakistan's Murree Brewery Resumes Alcohol Exports After 50-Year Ban
Pakistan resumes alcoholic beverage exports after five decades
News 18
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Murree Brewery, Pakistan's only locally-owned brewery, has resumed exporting alcoholic beverages after nearly five decades. The company received government approval in 2025 and has begun shipments to countries including the UK, Japan, and Portugal, despite alcohol being banned for the majority Muslim population since 1977.
- 01Murree Brewery has started exporting alcoholic beverages after a 50-year ban.
- 02The brewery received government approval for exports in 2025.
- 03Initial exports target countries outside the Organisation of Islamic Cooperation.
- 04The company aims to establish a distribution network before increasing production.
- 05Last financial year, Murree Brewery generated USD 100 million from non-alcoholic beverages.
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Murree Brewery, located in Murree, Pakistan, has resumed the export of alcoholic beverages after nearly 50 years. This follows the Pakistan government's approval in 2025 for the brewery to export alcohol, which had been banned for the majority Muslim population since 1977. The brewery has begun shipping its products, including beers and spirits, to countries such as the United Kingdom, Japan, Portugal, and Thailand. Previously, Murree Brewery focused on non-alcoholic beverages, generating USD 100 million in revenue last year. The company is now working to establish a distribution network for its alcoholic products, with plans for joint ventures and expansion into new markets. The revival of alcohol exports marks a significant shift in Pakistan's approach to the beverage industry, especially after the ban imposed by former Prime Minister Zulfiqar Ali Bhutto due to pressure from Islamist parties.
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The resumption of alcohol exports could provide a new revenue stream for Murree Brewery and potentially stimulate the local economy by creating jobs and increasing foreign investment.
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