On April 20, 2026, Adobe introduced its new platform, Adobe CX Enterprise, at the ongoing Adobe Summit in Las Vegas, USA. This innovative end-to-end agentic AI system is designed to streamline how businesses manage their customer lifecycle, from acquiring prospects to ensuring lasting loyalty. Anil Chakravarthy, president of Adobe's Customer Experience Orchestration Business, stated that CX Enterprise enables organizations to scale agentic AI with a highly customizable solution, moving beyond mere experimentation to achieve tangible business outcomes. The platform offers a range of features, including new agents across Adobe applications, a skills catalogue, and developer tools. It is powered by Adobe Brand Intelligence and Adobe Engagement Intelligence, which facilitate personalized customer experiences that adhere to brand guidelines. Furthermore, CX Enterprise supports seamless integration with major AI platforms like Amazon Web Services, Google Cloud, and Microsoft, ensuring flexibility and control for businesses. This launch reinforces Adobe's position as a leader in marketing innovation and its commitment to enhancing customer experiences through advanced AI technologies.