The 2026 Assam Assembly election saw the Bharatiya Janata Party (BJP) adopting a robust digital strategy, utilizing platforms like Facebook, Instagram, and WhatsApp to influence voter perceptions. The BJP's campaign aggressively targeted the Congress party, portraying it as primarily representing minority interests, particularly among Bengali Muslims, often referred to as 'Miya' in local discourse. This narrative was amplified through memes, AI-generated images, and coordinated comment campaigns that linked Congress leaders to minority appeasement politics. Chief Minister Himanta Biswa Sarma's public statements further solidified the BJP's position as the protector of Assamese identity and Hindu interests. As a result, the BJP was able to consolidate support among Hindu voters, especially in Hindu-majority constituencies, while Congress struggled to maintain its footing. The 2026 election is likely to be remembered as a pivotal moment where digital campaigning became a dominant force in Assam's political landscape.