The Conservative Party has raised concerns that Sir Keir Starmer's plans for an EU reset could impose new regulatory requirements on British businesses, particularly affecting the cultivated meat industry. Under proposed EU regulations, familiar food names such as 'steak' and 'chicken' may be replaced by bureaucratic labels like 'cell-cultivated protein preparation'. This shift is seen as a potential consequence of Labour's desire to realign with Brussels, prompting fears that it could undermine the regulatory freedoms gained post-Brexit. Shadow Cabinet Office minister Mike Wood criticized Starmer, suggesting that his plans could stifle innovation in the emerging technology sector. The EU's regulations currently allow a three-year transition period for compliance, but critics argue that Labour's approach risks reopening old Brexit divisions. This debate intensifies as the Labour Party faces internal dissent regarding its Brexit policies, especially with figures like Wes Streeting advocating for a return to EU membership. As the tenth anniversary of the Brexit referendum approaches, the discussion around food labeling and regulatory alignment continues to gain traction.