ITC Hotels Limited has announced the signing of its 25th property under the Storii brand, located at the Amchong Tea Estate on the outskirts of Guwahati. This 43-room hotel is developed in partnership with Bhauram Jodhraj and aims to enhance the hospitality landscape in Northeast India, a region recognized for its tourism potential. Anil Chadha, Managing Director of ITC Hotels, emphasized the brand's commitment to celebrating India's diverse destinations. The new property will offer guests an immersive experience rooted in Assam's tea heritage and local culture. The partnership reflects a shared vision of preserving regional heritage while catering to the growing demand for boutique hospitality. The expansion of the Storii brand aligns with changing traveler preferences, as more guests seek authentic and localized experiences. With the increasing interest in Northeast India from both domestic and international tourists, the opening of Storii Guwahati is expected to significantly contribute to the region's long-term tourism growth.