Google is contemplating a significant shift in branding for Fitbit, a company known for its fitness trackers. Recent observations in app stores, particularly in Europe, have revealed mentions of 'Google Health Premium' associated with Fitbit and Pixel Watch devices. This has sparked speculation that Google intends to consolidate Fitbit's software offerings under its Google Health brand. A new logo leak featuring a heart icon in Google's signature colors further supports this theory. Despite these changes, the upcoming display-less fitness tracker is rumored to be named the Google Fitbit Air, indicating that Google may retain the Fitbit brand for its hardware. Currently, Fitbit Premium is bundled within Google's general subscription in the UK, but it remains unclear how this will evolve in other regions. While there is no official confirmation of these changes, the situation suggests a potential rebranding strategy that could preserve some elements of the Fitbit identity.