Artificial intelligence (AI) is transforming various industries, but the sports sector in India is proving to be particularly resilient. According to Nicole Junkermann, founder of Gameday by NJF Holdings, while AI can enhance sports through analytics and fan engagement tools, it cannot replicate the unpredictability and human element that make live sports valuable. In India, cricket dominates, with the Indian Premier League (IPL) becoming one of the most valuable sports properties globally. However, other sports like football, kabaddi, badminton, and women's sports are also gaining popularity and investment. With hundreds of millions of fans consuming sports through digital platforms, AI is facilitating deeper engagement and new monetization models, while preserving the authenticity of live competition. The growth of women's sports, though still underrepresented, is also accelerating. As India combines its passion for sports with technological innovation, it is well-positioned to build a robust and competitive sports ecosystem in the age of AI.