Koosia, launched in May 2025 by Ekta Agarwal and Priyanka, is an Indian direct-to-consumer handbag brand that aims to fill a gap in the luxury handbag market by focusing on functionality and design. The founders recognized that many handbags prioritize aesthetics over practicality, which does not align with the multifaceted lives of modern women. Koosia's handbags are crafted from vegan leather, designed to be durable and intuitive, allowing women to transition seamlessly between various roles throughout their day. Each bag is created with original designs that emphasize usability, moving away from the trend-driven culture prevalent in the market. By maintaining limited production runs, Koosia ensures that its handbags remain unique and high-quality. The brand's commitment to honest pricing reflects its focus on substance over hype, making it an accessible luxury option. Looking to the future, Koosia plans to integrate technology into its designs to enhance security and traceability while keeping the aesthetic simple and intentional. With its launch, Koosia aims to redefine how Indian handbag brands are perceived globally, positioning itself as a leader in original, purpose-driven design.