Ciara Launches Frosh: A Protein-Enhanced Juice for Kids
How Ciara Turned a Mom’s Daily Frustration Into a Nationwide Brand
Image: Entrepreneur
Ciara, the Grammy-winning artist, has co-founded Frosh, a new protein-enhanced juice aimed at children. This innovative product addresses common parental concerns about kids' nutrition, specifically their protein intake, and has launched nationwide in Target after a successful direct-to-consumer debut.
- 01Frosh is designed to provide real nutritional value while appealing to children's taste preferences.
- 02The juice utilizes clear whey protein isolate, which dissolves well in liquids without a chalky texture.
- 03Ciara's children were involved in the product testing, leading to multiple recipe revisions based on their feedback.
- 04The marketing strategy focuses on specific consumption occasions, such as birthday parties and school lunches, to enhance visibility.
- 05Influencer marketing, particularly through children, is a key component of Frosh's promotional strategy.
Advertisement
In-Article Ad
Ciara, known for her music career, has ventured into the food and beverage industry by co-founding Frosh, a protein-enhanced juice for kids. This initiative arose from her personal experience as a parent, particularly her struggles with her daughter Sienna's aversion to protein-rich foods. Partnering with Chris Koch, an expert in consumer packaged goods, they identified a gap in the market for a nutritious juice that children would enjoy. Frosh is made with clear whey protein isolate, which is appealing to both kids and parents due to its taste and lower sugar content compared to traditional juices. The product launched successfully in Target stores after a sold-out direct-to-consumer phase. The marketing strategy is focused on specific occasions where Frosh can be consumed, such as birthday parties and school lunches, and leverages influencer partnerships, especially with children, to create authentic engagement on social media.
Advertisement
In-Article Ad
Frosh aims to improve children's nutrition by providing a tasty protein option, addressing a common concern among parents.
Advertisement
In-Article Ad
Reader Poll
What do you think about protein-enhanced drinks for kids?
Connecting to poll...
Read the original article
Visit the source for the complete story.