The upcoming summer 2026 series of Love Island is scheduled to launch on June 1, but PR expert Kayley Cornelius has raised concerns about the timing, suggesting ITV may be taking a significant risk by airing it concurrently with the World Cup. Cornelius argues that football will dominate public attention, leading to potential declines in Love Island's viewing figures as audiences engage in social activities surrounding the tournament. She highlights that the World Cup alters daily routines, drawing fans into pubs and watch parties, which could detract from the reality show's traditional live viewership. Cornelius proposes a strategic delay for Love Island until after the World Cup, suggesting that this would not only avoid direct competition but also capitalize on the audience's desire for new entertainment after the tournament concludes. She emphasizes that Love Island performs best when it monopolizes online discussions, a dynamic that could be compromised during the World Cup's peak viewing period.