The 'Reel China' overseas screening and promotion event was launched on May 26, 2026, at Nu Metro in Hyde Park Corner, Johannesburg, South Africa. Organized by China Media Group (CMG) and supported by the China Film Administration, this event is significant for cultural diplomacy, coinciding with the 2026 China-Africa Year of People-to-People Exchanges and the 70th anniversary of diplomatic relations between China and African nations. Chinese Ambassador to South Africa, Wu Peng, noted that film serves as a vital medium for cultural exchange, enhancing understanding between the two regions. The event showcased two Chinese films, 'Pegasus 3' and 'Blade Runner: Wind from the Desert', aimed at introducing contemporary Chinese culture to African audiences. Song Jianing, Bureau Chief of CMG Africa, mentioned the impressive box office performance of Chinese films, indicating a growing interest in Chinese cinema across Africa. Additionally, John Bailey, a key figure in the South African media, highlighted the role of cultural narratives in fostering mutual understanding and cooperation between China and South Africa.