Muslim Votes Matter (MVM), a grassroots advocacy group focused on political representation for Muslim and minority communities in Australia, has lodged a complaint with the Victorian Electoral Commission (VEC) against an anonymous attempt to register a political party under its name. MVM argues that this move is designed to mislead voters ahead of the state election in November 2023. The group, which has been active since before the 2025 federal election, has endorsed candidates and distributed voting information in past elections. The controversy arose after rightwing activist Avi Yemini claimed that a party named Muslim Votes Matter was being formed to funnel votes to conservative parties, notably One Nation. Yemini's strategy involves leveraging the group voting ticket system in Victoria, which allows parties to direct voter preferences. MVM's national spokesperson, Ghaith Krayem, criticized the registration attempt as a deliberate tactic to confuse voters and called for stricter regulations on political party registrations. He also expressed concerns about the new party's website potentially collecting personal information without a clear privacy policy. The VEC has not confirmed the complaint's receipt but stated that all party registration applications are assessed according to electoral laws. The situation highlights ongoing debates about electoral integrity and representation in Australia.